VALUING WILD SALMON RECOVERY IN OREGON’S MOST URBANIZED WATERSHED
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We estimate the public benefits associated with conservation of wild salmon and steelhead in the Willamette watershed of western Oregon. Willamette Spring Chinook and Winter Steelhead are the only remaining wild native anadromous salmonids in the basin, and are both currently listed as Threatened under the Endangered Species Act. Using choice experiment survey methodology administered via a repeat contact mail survey, we examine Oregonians’ willingness-to-pay higher taxes to support recovered fish populations, at different abundance levels and recovery timelines. We estimate non-market benefits of hundreds of millions of dollars per year associated with increasing fish populations from 20,000 returns per year to 70,000. According to a recent recovery plan, this increase would drastically reduce extinction risk and allow de-listing. The public appears to apply an extremely low discount rate to future recovery benefits, implying support for multidecadal conservation efforts to reach a recovery goal. We also find evidence that the public would likely support reducing hatchery salmon and steelhead releases currently providing increased angler opportunities, if this were required for recovery. Our results can be used by policymakers to gauge public support for various policies and watershed programs designed to improve salmon and steelhead conditions.