Examining Perspectives on Wildfire Smoke as a Health Risk

The presentation shares findings from a 2020 publication that examines perspectives on the issue of wildfire smoke using Smoke Sense data. Cluster analysis reveal 5 distint cluster trait perspectives, and that demographics are not a major factor in defining cluster membership. The clusters are compared to stages of the Precaution Adoption Process Model to identify the messaging content that may be salient to each group. 

Impact/Purpose

This is a presentation on risk communication research related to the understanding the need for and approach to tailored health risk communication about wildfire smoke. 

Citation

Hano, M., S. Prince, AND A. Rappold. Examining Perspectives on Wildfire Smoke as a Health Risk. 4th Cross-Atlantic Environmental Social Science Exchange Webinar, RTP, NC, October 12, 2022.